A közösségi média 2009-ben jelentős fejlődésnek indult. A hagyományos sajtó felkapta a Twittert, a Facebook agresszív növekedésnek indult, illetve megjelentek a neten azok a vállalatok, melyek üzleti eszközként kezték használni ezt az online csatornát.
Forrás: SlideShare - Present Yourselt
"1. Pay Attention to the Metrics
You can't manage what you can't measure. Chief Marketing Officers are going to pay more attention to metrics and tie in social media more directly to overall business goals, not just web-related goals. When starting up new project agree on what the metrics should be and what goals are appropriate.
2. Scale Good Habits
As you grow, make sure you match your structure, policy and guidelines to your organization size. What works with 2 people won't work with 20 people. All in all your structure should encourage good habits. Your entire team should be motivated to respond quickly, post consistently and talk like a human. Speaking of policies and rules...
3. Have Rules, But Trust People
As your social media strategy matures, you'll add in more rules and guidelines." ... >>
Vecsei László hírblog tudástára az eKeresekedelem, eCommerce, magyar e-kereskedelem, webáruházak, online marketing, valamint a magyarországi könyvkereskedelem tárgykörökben. Elérhető: vecseilaszlo.blog.hu címen.
