Kevesebb vásárló, de nagyobb költés.
Forrás: Internet Retailing
Szerző: Sarah Clark
"A total of 3.8 million people bought goods online on Christmas Day 2008, spending a total of £102 million.
Online shopping at Christmas was not immune from the economic downturn, concludes IMRG, eDigital Research and Secure Trading (who put together the figures), and online retailers had very mixed experiences, but in general trade was larger, later and longer than in 2007.
The total spend of £102 million on Christmas Day is up 21% from last year and works out as an average of £26.80 per shopper, compared with £19.09 per shopper last year.
"Though the number of people shopping on Christmas Day was 14% lower than in 2007, the volume of transactions was 26% higher, and the value rose by 21%, indicating that serious bargain hunting was the order of the day,” explained James Roper, IMRG's CEO." ... >>
Vecsei László hírblog tudástára az eKeresekedelem, eCommerce, magyar e-kereskedelem, webáruházak, online marketing, valamint a magyarországi könyvkereskedelem tárgykörökben. Elérhető: vecseilaszlo.blog.hu címen.
