The online retail sector in general registered dramatic drops in ecommerce activities in February 2009 compared to January 2009 (month over month) and February 2008 (year over year) according to Coremetrics, the leading provider of online marketing and business optimization solutions.

Forrás: Core Metrics

"Among those consumers who shopped online in February, the number of items they purchased per order fell by a staggering 13 percent from the month before. Website sessions in which shoppers added items to their carts and sessions in which they went on to compete orders decreased by 4 percent and 3 percent respectively from January. Consumers’ engagement with websites, measured by page views per session, product views per session and the average time they spent on sites, fell by 1 percent, 2.5 percent and 4.5 percent respectively from January.

“The online economy is reflecting what is happening in the broader markets,” said John Squire, chief strategy officer for Coremetrics. “Consumers are being increasingly selective about when and where they make their online purchases, which means that we can’t expect the online sector to power us out of this recession over night. That’s why retailers are becoming more analytical about launching marketing programs that aggressively target consumers with personalized, relevant promotions designed to get them to open their wallets.”

There was a very thin silver lining in February. On average, the retail sector as a whole reported an increase in average order value and in shopping cart conversion rate of 3.7 percent and 1.5 percent respectively. These numbers show that though the number of people willing to spend online shrank considerably, those who did shop spent more money than in the prior month. Specific segments of the online sector also registered some interesting increases in February, reflecting what can be attributed to a Valentine’s Day spike." ... >>


A teljes elemzés letölthető (pdf): Coremetrics Benchmark, February 2009 Report

Contents:
Summary
February 2009 Data
   Retail
   Apparel
   Department Store
   General Merchandisers
   Gifts
   Health and Beauty
   Home
   Intimate Apparel
   Jewelry
   Niche Retail
   Office Supply/Electronics
   Outdoor Apparel and Gear
   Pets
   Specialty Retail
   Sports Apparel and Gear
About Coremetrics Benchmark
   Session Traffic Summary Metrics
   Visitor Experience Summary Metrics
   Transactions Summary Metrics
   On-Site Search Summary Metrics

Vecsei László hírblog tudástára az eKeresekedelem, eCommerce, magyar e-kereskedelem, webáruházak, online marketing, valamint a magyarországi könyvkereskedelem tárgykörökben. Elérhető: vecseilaszlo.blog.hu címen.