Táblázatok, diagramok és szemmozgás-követéses hőtérképek
Forrás: MarketingSherpa
Welcome to the 2007 edition of our Ecommerce Benchmark Guide. You'll find 223 charts and tables (98% brand new since last year) and six new color eyetrecking heatmaps. The goal is to provide parctical stats and guidelines at your fingertips so you can:
- raise shopper-to buyer conversions, as well as buyer lifetime value
- lower shopping cart abandons
- improve search engine marketing ROI, despite rising costs
- perk up email opens, clicks and conversions
- copmare your marketing stats to your peers
- get marketing test and site revamp ideas approved by management
Where did we get all of these stats, metrics and guidelines from? Four places, all based in real-life:" ... >>
