E-Mail Relevance a Worldwide Concern
- Be relevant or be gone -

Forrás: eMarketer


"Consumers are expanding the definition of what they consider spam.

More than one-quarter of consumers in Asia-Pacific believe that promotional e-mail or newsletters that were opt-in—but no longer engage them or address their needs—are spam, according to the Epsilon/Return Path "2008 Consumer E-mail Survey."

More than four out of 10 respondents said that instead of just unsubscribing, they reported legitimate e-mails to which they had subscribed as spam, using a "Report Spam" button or link." ... >>

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