Reményeik szerint ezzel a lépésükkel újabb vásárlói csoportokat tudnak mejd elérni és olyan cégekkel vehetik fel a versenyt, mint a Marks & Spencer, vagy a Next.
Forrás: MarketWatch
Szerző: Kathy Sandler
"The new site will open up Tesco's clothing brands to the other half of the U.K. population that aren't able to access their large stores which stock the company's range, and will also include a further 1,000 product lines on top of the current 2,500 lines currently sold.
Market research company Mintel, in its August online fashion report, predicts the market for buying clothes over the Internet will grow 26% in the U.K. in 2009 to GBP4.1 billion, representing 8.8% of the total clothing and footwear market.
The company forecasts this figure will rise to 11.4% by 2014." ... >>
Vecsei László hírblog tudástára az eKeresekedelem, eCommerce, magyar e-kereskedelem, webáruházak, online marketing, valamint a magyarországi könyvkereskedelem tárgykörökben. Elérhető: vecseilaszlo.blog.hu címen.
